Meet the creative intelligence agent
Meet Boa.
From “what worked?”
to “what’s next?”
Boa was Reforged Labs’ AI-powered creative intelligence agent for mobile game marketers—helping teams understand ad performance and turn those insights into new creative directions.
A creative feedback loop
Understand the work.
Make the next thing.
The idea was to bring creative analysis, inspiration, and production closer together—so every iteration could start with a little more signal and a little less guesswork.
Historical product · No longer availableThe product vision
A smarter creative cycle.
Boa aimed to support the work around every campaign—from reading results to shaping the next brief.
Read the signals
Explore which creative approaches were performing and ask why they might be working.
Find inspiration
Use performance patterns and game assets to spark new angles, storyboards, and concepts.
Build and iterate
Support the creation and refinement of video ad ideas for mobile game campaigns.