RH
Robert Huynh
Co-founder & CEO
The humans behind the experiments
A small team.
A big creative question.
Reforged Labs brought together founders and teammates across the United States and Vietnam around a shared curiosity for games, machine intelligence, and creative work.
Founders
People who forged
the first ideas.
Public company records name Robert Huynh and Oscar Xing Luo as co-founders. The company’s closing note was signed by Robert, Oscar, and Lee.
OL
Oscar Xing Luo
Co-founder & CTO
The official closing note is signed “Robert, Oscar, and Lee.” To avoid assigning a role not clearly specified in the cited public profiles, Lee is acknowledged here without a surname or title.
A short history
The work, in moments.
A shared belief in games and better tools
The founders began exploring how data science and emerging AI could help solve a persistent creative challenge in gaming.
Joining the YC community
Reforged Labs became part of Y Combinator’s Winter 2022 batch.
Taking AI ad creation into the field
The company announced a $3.9 million seed round and expanded the availability of its AI ad-creation service.
Creative intelligence for mobile games
Boa brought performance questions, creative analysis, and inspiration into a focused assistant for game marketers.
Closing with gratitude
After three years, the team concluded that the company would not become the venture-scale business it set out to build. Services ended and billing stopped.
Timeline is based on public company and press materials. Some third-party profiles differ on founding dates; this archive uses 2021, as reflected by public company records and the company’s three-year closing statement.